Thursday, 2 December 2010

Upcycle

Disposable fashion (or fast fashion) refers to a business model in which shops imitate the look of the latest catwalk trends, but produce it quickly and for a comparatively low cost. Trends rarely last more than a few months therefore people often only wear their new clothes for a short while and then dispose of them to make room for more.


Wikipedia moment -  ‘Upcycling’ is the art of taking something that's going to be thrown away, and transforming it into something fabulous, therefore having a positive impact on the environment, by reducing waste and new consumption.
In a bid to lighten our footprint and to raise sustainability awareness, I would like to encourage vendors who re-cut and transform existing clothes and objects into great new pieces.

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